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Boardroom speak is evil. It sucks all the humanity from our rich and natural language. All that's left by the end is a shrivelled, dried-up apology for a message.
Your copy can be so much more. Just write the way you talk, and suddenly the message springs to life. It's really not hard, y'know.
You don't have to learn to write naturally. You just have to un-learn the rubbish that's been drummed into you from birth. Break a few habits and let your natural voice run wild and free!
Do You Talk Like That At Home is a personal diatribe and writing guide from Copywriter James Daniel. Angry, yes. Practical, yes. Touchy-feely and fluffy, no. It's a hands-on guide for business owners, marketing pros, people with 'Comms' in their job title...plus pretty much anyone else who wants to stand out in a waffling crowd.
Read now and discover:
•The dangers of writing like an alien species
•How to tease out your natural voice...and adapt it from reader to reader
•The perils of witticisms, wordplay and other ambiguous hoo-hah
•The grammar straitjacket: when to wear it and when to cast it off
•How to break down the uber sentence and give readers a sporting chance
•Angles, emotional hooks and structures to hang your message on
•The You Factor that keeps readers going, and never asking 'so what?'
•Segues and linking tactics to keep your message flowing all the way through
