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“Writing blogs has helped us to win more than £100k of business”
Victoria Tomlinson, chief executive, Northern Lights PR and author of How to write a top-ranked business blog
A good blog should be at the heart of any website or social media strategy. It should be engaging, helpful, thought provoking and give personality to your business. It will help drive visitors to your website, provide content for Twitter, LinkedIn, Google+ and the rest – and eventually bring you new clients and customers.
But writing a great blog post can be surprisingly difficult. Even experienced writers and journalists say they find it daunting at the start.
This ebook is packed with tips on how to write a blog - from the secrets of crafting headlines that people want to open to the tone of writing and ensuring Google will find the blog.
Bloggers have shared their personal stories and tips and there are dozens of examples of blogs for law firms, accountants, universities, academics, hotels, designers, property developers, industry bodies, and large and small businesses.
A blog heading is an art form in itself. Blog content needs to be helpful and make people want to sign up to read your next post. The tone should be relaxed and full of anecdotes and have a personality – but not be too personal. A blog should be written for search engine optimisation (SEO) so that Google ranks your blog – and your audience finds it. And the whole thing needs to engage the reader so they want to comment and share it.
This ebook will give you all the secrets to writing a great business or academic blog. It will help you overcome that initial fear and writer’s block.
It explains SEO so that you understand what features you need to include in your blog and why - and shows how a good quality blog will help to get you to the top of Google rankings. And win you business.
Who is it for?
Business leaders, marketing and communications professionals, academics, scientists, the professions, journalists and copywriters. The ebook explains how blogging is a new market for journalists and writers.
What do other bloggers say?
“How to write a top-ranked business blog is the perfect step-by-step guide for anyone who is serious about wanting to communicate who they are and what they do. It answers the questions and excellently demystifies the skill of blogging by providing numerous examples from 'ordinary' bloggers, who also explain why they decided to write blogs regularly and some of the challenges they faced in the beginning.”
Steve Phillip, director, Linked2Success; vice president, Harrogate Chamber of Trade & Commerce
“Victoria Tomlinson and Northern Lights have produced an excellent and engaging guide to writing business blogs. As journalists we often think we know it all when it comes to our own areas of expertise. But the world is changing very fast and social media is essential for delivery of the message. This guide should help take some of the pain out of it, changing with it (and staying financially solvent).”
Dina Medland, journalist, writer for FT and Forbes, blogger
“I have been blogging for just over two years and can honestly say I wish this book had been available when I first started writing. It's reassuring and super informative and just when you think you cannot face having to write another post this is the place to go to be reminded that it is all worthwhile!”
Abigail Owens, design director, Carolyn Parker Interior Design
