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Set in a typical manufacturing company, we follow Cher Holder and her staff on the journey that she takes in search of additional profits. This takes her from stability to chaos and then to realisation and improved profitability.
Cher has been running the business that her father built up, but her search for improved profits initially leads her to the brink of disaster as she attempts to implement advice that she hears at a seminar.
On her way she learns the secret of Perfect P.R.O.F.I.T. which is defined as "where value is created for the shareholders, the customers and the employees, in excess of their expectations, consistently over the long term". A tough goal that few business owners can achieve. This involves following a step-by-step process taught to her by Philip Gabriel.
